Anthony Pappalardo Website
I've spent my life immersed in art, music, writing, design, skateboarding, and subculture. That's translated into a lot of brand work, agency roles, editorial, video, books, events, and output. It's all connected by the drive to tell the best story possible.
COPYWRITING isn't dying. It's waiting to be reinvented.
DIGITAL campaigns require more than just clever copy.
CONTENT is original when it presents a point of view informed by research, craft, and curiosity.
STRATEGY is guided by DNA not trends and tropes.
EVERY word counts as much as the thinking behind it.
AND what the hell is a copywriter anyway?